Hi I'm Justin De Hoyos, I build content that grows brands.
Hi I'm Justin De Hoyos, I build content that grows brands.
Embedded Files
Content Strategist + Copywriter with 15+ years of experience building brands, campaigns, and audiences.
Curated case studies demonstrating content strategy, campaign leadership, audience growth, and execution across more than 15 years of media and brand work.
About My Work
About My Work
My experience spans content strategy, brand storytelling, creative direction, and integrated marketing across military, media, retail, and entrepreneurial brands. I lead work that connects a strong narrative with a clear business objective, building content that earns attention, grows audiences, and moves people to action through repeatable and scalable processes.
These case studies show how I approach that work in practice: identifying the opportunity, shaping the strategy, leading cross-functional execution, and turning storytelling into measurable brand and business results.
Featured Case Studies
Featured Case Studies
Waste Time Wisely
Waste Time Wisely
Building a Brand Around a Problem People Couldn't Name
Challenge
Personal development is crowded with broad promises around productivity and self-improvement. The challenge was creating a distinct brand that made behavioral patterns understandable, actionable, and relevant to both individuals and organizations.
My Role
As Co-Founder and brand/content lead, I led positioning, messaging, content strategy, digital experience, product development, marketing, and creative execution from concept through launch.
Result
Built a connected brand ecosystem spanning assessments, digital products, the 3/20/60 framework, e-commerce, content, workshops, and the Pro.Per. workplace offering.
Support Those Who serve
Support Those Who serve
Turning Brand Reach Into Veteran Advocacy
Turning Brand Reach Into Veteran Advocacy
Challenge
Grunt Style's audience understood the products, but many were less familiar with the challenges service members face after taking off the uniform.
My Role
As Content and Media Lead, I led the messaging, storytelling, tone, media strategy, creative direction, and content execution.
Result
Generated $100K+ in purpose-driven product sales while expanding awareness of post-service veteran issues.
American Grit
American Grit
Turning Content Into a Growth Engine
Challenge
American Grit had a strong identity and loyal audience, but needed a content strategy capable of consistently growing readership, subscribers, and revenue.
My Role
As Lead Content Manager, I led editorial strategy, brand storytelling, and cross-platform content across editorial, podcast, email, social, marketing, and e-commerce.
Result
Grew subscribers from 2K to 100K+ and contributed to $500K+ in content-driven revenue in 2025.
Have a problem content can solve?
Have a problem content can solve?
Let’s turn the right strategy and story into something people actually care about.
Let’s turn the right strategy and story into something people actually care about.
Get in touch → justin_dehoyos@yahoo.com
Get in touch → justin_dehoyos@yahoo.com
Page updated
Google Sites
Report abuse